Our Story

Welcome to Beulah Mae Co., where every piece tells a story—a story that starts with a woman named Beulah Mae and travels through three generations of makers.

The heart of our shop is my great-grandma, Beulah Mae. A woman with a love for pretty things and a special knack for making them, she believed in the power of a handmade gift and the joy of creating something beautiful from scratch. Her passion wasn't kept secret; it was a treasure she shared. She passed that joy and skill down to my grandmother, who in turn shared it with my mother, and now, it lives with me.

Beulah Mae Co. is more than a business; it’s a living tribute to her spirit and the rich lineage of creativity she inspired.

In a world of mass production, we cherish the slow, intentional process of making. Here, you'll find handmade jewelry and thoughtful gifts—each created with care and attention. Whether it's the careful attention to the small details or the final polish on a unique design, every jewelry product is handmade in some vital part right here.

When you wear a piece from our collection, you're wearing a little bit of that family legacy.

Look closely at our jewelry, and you’ll see our family tree. I name all of my jewelry pieces after the wonderful women in my family—the matriarchs, the strong figures, and the quiet inspirations—who carry Beulah Mae's love for making forward. Each piece is a small celebration of their unique character and lasting influence.

When you choose an item from Beulah Mae Co., you're not just buying a piece of jewelry; you're celebrating a legacy of creativity, connection, and the beautiful, enduring bond of family.

Thank you for being part of our story. We hope the love we pour into our work brings a little extra spark to your life.

With love always!